Wednesday, October 25, 2006

The New Generation of Medium

The world has changed, just like the generation of our children as well. From the article, "Newspaper? Landlines? E-mail? So Over", it points out that the genration of ages 12 to 24 year olds are different from how they consuming media from their parents. According to Jeffrey Cole, director of the Center for the Digital Future at the University of Southern Californa Annenberg School for Communication, most of the people at that age hardly reads a printed newspaper, magazines, use a landline phone (telephone), instant messaging, use e-mail anymore. Instead, they are surrounding the online atmosphere. For example, blogs, MySpace, and youtube. But there is no doubt that teens will move on out of MySpace, as the online community will evolve. This will attract the teens who are always constantly changing and moving.

This article reminds me of our class discussion the other day about newspaper, magazines, books, and e-mails. We talked about how the young age groups isn't reading the newspaper on print, but instead going online to read. Besides newspapers, there are books which are avaliable online. Teenagers and the young 20's are more hooked onto their computers withh their access to the internet. Nobody would be willing to purchase a printed material when it can be more convenient and priceless online. For myself, for example, I would hardly pick up a newspaper to read unlike my parents; they would buy the newspaper to read everyday. Our generation from our parent's are very much different, as we are more into what's new and the most updated features out there.


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